TVS Srichakra Opens 11th Exclusive Store in New Delhi to Grow Tyre Retail Network
TVS Srichakra Ltd has launched its 11th branded retail outlet in New Delhi, further expanding its direct-to-customer tyre retail footprint. The exclusive store offers customers a full range of two-wheeler tyres and related services, strengthening the company’s presence in India’s key urban market.
The new outlet will showcase TVS Srichakra’s Eurogrip Tyres portfolio and provide tyre sales along with professional support, tyre fitment, tyre care, and other maintenance services to two-wheeler riders and owners. This move aligns with the company’s strategy to boost after-market reach and improve service access for customers in major cities.
TVS Srichakra, best known for manufacturing two- and three-wheeler tyres under the Eurogrip brand, has been steadily expanding its retail store network across India. Its retail strategy is aimed at giving consumers easier access to tyres and tyre care services, while also strengthening brand visibility in dense urban centres.
Editor’s View: What This Means for the Tyre Industry
The expansion of retail outlets by TVS Srichakra reflects a broader trend in the tyre industry where manufacturers are increasingly investing in direct-to-consumer retail experiences. More exclusive stores mean better control over the customer journey, from product education to tyre selection and maintenance services.
For the tyre sector, especially in the two-wheeler segment, retail expansion helps firms capture replacement demand directly and build stronger brand loyalty. As two-wheeler sales continue to grow in India, such retail networks become crucial in an industry where after-market tyre purchases represent a significant revenue stream. Tyre manufacturers that focus on customer-centric retail strategies can benefit from greater margins and deeper market penetration.
