The Future of Tyres Smells Like Roses. Literally.
We’ve officially crossed the invisible line between engineering and emotion. Between rubber and romance. Somewhere between ‘Check the tyres’ to ‘Handle with care, they’re catching feelings.
We’ve officially crossed the invisible line between engineering and emotion. Between rubber and romance. Somewhere between ‘Check the tyres’ to ‘Handle with care, they’re catching feelings.
The Hyundai Motor Group and Michelin have signed a third memorandum of understanding (MoU) to advance tyre technology tailored for future mobility, including electric and off-road vehicles. Hyundai Under this three-year collaboration, the companies will jointly develop tyres with extremely low rolling resistance to improve efficiency, as well as high-performance tyres designed for better handling…
Traction News reports that BKT Europe restructures OEM Sales by revising its global OEM sales organisation. The company announced that, effective 24 November 2025, the role of President Global OEM Sales (formerly held by Ludovic Revel) has been eliminated. Under the new structure, all regional divisions will now report directly to Lucia Salmaso, Managing Director…
Balkrishna Industries Ltd (BKT), best known for its off-highway tyres, is now steering into the consumer tyre segment, launching plans for passenger-car (PCR) and truck & bus radial (TBR) products. European Rubber Journal As part of its five-year strategic roadmap, BKT is investing INR 3,500 crore (~USD 400 million) to expand its manufacturing capabilities. The…
Continental is deepening its research into tyre-wear emissions with a vacuum-based, real-time particle collection system, developed in collaboration with the Technical University of Braunschweig. The system mounts a specially adapted vacuum device behind a driven wheel, capturing wear particles directly as they’re generated. Sensors positioned around the wheel and chassis then measure airborne particles in…
India’s tyre industry is hitting global strides; four Indian tyre manufacturers have been ranked among the world’s top 20 tyre makers, according to a recent report. The companies are: These rankings reflect their growing production volumes, export strength, and investments in innovation. Indian tyre makers have leveraged low-cost manufacturing, expanding capacity, and strong global demand…
Bridgestone has launched a new ultra-high-performance tyre: the Potenza Sport EVO with ENLITEN Technology. Bridgestone EMEA Newsroom Building on the award-winning Potenza Sport, this upgraded version offers better sports performance, tighter high-speed stability, and improved control during cornering. In wet conditions, the EVO achieves an EU label A grade for grip and delivers a braking…
Apollo Tyres Ltd reported its consolidated profit after tax slipped 13 % year-on-year to ₹258 crore for the quarter ended September, as the company booked a sizable provision of ₹176 crore for restructuring its Netherlands-based plant. The Economic Times Revenue from operations rose to ₹6,831 crore from ₹6,437 crore in the same quarter a year…
MRF Ltd reported a solid improvement in earnings for the quarter ended 30 September, supported by stronger demand for automobile tyres and steady growth in the OEM segment. The company posted a net profit of ₹5.12 billion, up from ₹4.55 billion a year earlier, marking a clear MRF quarterly profit rise this season. Revenue from…
JK Tyre & Industries Ltd. has secured the prestigious CARE Edge Ratings “ESG 1+” rating for the third consecutive year, underscoring the company’s strong commitment to sustainability, ethics, and governance. The company received an impressive overall ESG score of 81.2, significantly ahead of its peers, driven by strong carbon and energy management. ACKO Drive The…
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