Connected-Tyre Market in Passenger Cars Set to Lead with Growing IoT Integration
The connected-tyre market is gaining momentum, with passenger cars emerging as the dominant segment. Advanced sensor systems embedded within tyres allow real-time monitoring of critical parameters such as pressure, temperature, and tread wear. These smart tyres integrate with vehicle telematics and Internet-of-Things (IoT) platforms, enabling predictive maintenance, enhanced safety, and improved fuel efficiency.
In passenger-vehicle applications, the high unit volumes and growing consumer demand for connected features make this segment particularly attractive. Adoption is further fuelled by the rise of electric vehicles (EVs) and shared mobility models, where tyre monitoring plays a key role in uptime, performance, and cost control.
Meanwhile, the after-market and OEM channels are evolving. Automakers increasingly include sensor-enabled tyres or monitoring systems as standard or optional features, while fleet operators retrofit connected tyres to manage maintenance and downtime. Regions such as Asia-Pacific are showing rapid growth thanks to rising vehicle production and connectivity infrastructure.
Overall, the connected-tyre ecosystem is moving beyond the traditional function of load bearing and traction. Tyres are becoming data nodes in the vehicle and mobility network, offering granular insights that support safety regulation, operational efficiency, and value-added services.
Editor’s View
For the tyre industry, the rise of connected tyres represents a strategic pivot. Tyre manufacturers and aftermarket players must now think not only about rubber compound and tread design but also about sensors, data platforms, and integration with vehicle ecosystems. In India and other high-growth Asian markets these shifts are especially relevant. Performance, durability, and cost remain critical, but connectivity and data enablement will increasingly influence product specification, service model,s and brand differentiation. Tyre makers who invest early in sensor partnerships and digital infrastructures may turn tyres into intelligent assets rather than passive components.
