Hyundai Motor Group and Michelin Sign Third MoU for Next-Gen Tyre Tech
The Hyundai Motor Group and Michelin have signed a third memorandum of understanding (MoU) to advance tyre technology tailored for future mobility, including electric and off-road vehicles. Hyundai
Under this three-year collaboration, the companies will jointly develop tyres with extremely low rolling resistance to improve efficiency, as well as high-performance tyres designed for better handling and safety, especially for premium EVs. They also plan to build a “virtual tyre development system”, enabling simulations for off-road applications and accelerating design and testing.
Previous collaborations between Hyundai and Michelin, launched in 2017 and renewed in 2022, resulted in tyres for vehicles like the Hyundai IONIQ 5, among others. The new MoU aims to build on that legacy and meet future demands of EV load, range, safety, and evolving mobility.
The third MoU also indicates a larger industry push toward tyres that match the challenges of electrification, autonomous driving, and varied global terrains, blending efficiency, performance, safety, and adaptability.
Editor’s View
The renewed alliance under the “Hyundai Michelin tyre MoU” signals more than corporate partnership, it signals a shift for the global tyre ecosystem. As automakers embrace EVs and newer mobility paradigms, tyre makers will need to deliver tyres that meet stricter requirements: low rolling resistance for range, durability for heavy EV loads, and adaptability for different driving conditions.
For tyre makers, distributors, and the broader auto-aftermarket, especially in markets like India, this means a growing demand not just for tyres, but for advanced tyres. Expect tyres optimized for EVs, enhanced safety features, better wear life, and possibly new sub-segments focusing on “mobility-ready” tyres.
For the tyre industries and related stakeholders, the collaboration shows where global trends are headed and offers an opportunity to anticipate future demand. In short, this isn’t just about tyres; it’s about building the tyres for the mobility of tomorrow.
