Kia India launches “Drive Green” on Kia Connect to boost EV-green driving
Kia Connect app users will now see a new “Drive Green” feature, launched by Kia India on 25 November 2025, aimed at promoting eco-friendly driving among EV owners.
At present, the feature is available for the Kia Carens Clavis EV under the “New Services” tab on the app, with plans to roll it out to future Kia EV models. The app tracks users’ kilometres driven and translates them into CO₂ savings; based on the distance covered, it grows a virtual tree each month and awards eco-badges as users hit milestones.
Specifically, users earn badges such as “Green Explorer” at 2,500 km, “Eco Champion” at 15,000 km, “Carbon Crusher” at 25,000 km, “Forest Guardian” at 50,000 km, and ultimately “Planet Protector” at 100,000 km. According to Kia, this initiative is part of its broader green-mobility strategy aimed at embedding sustainability not only in vehicles and operations but also in customer-facing digital tools.
With increasing EV adoption in India, features like Drive Green could help build user awareness about environmental impact and push for greener driving habits. potentially influencing how EV owners value efficiency, maintenance, and even tyre wear and service behaviour.
Editor’s View
The launch of “Kia India Drive Green” marks a subtle but meaningful shift in how automakers are trying to gamify sustainability and push eco-conscious behaviour among EV owners. For the tyre industry, this matters: as EV users become more aware of their driving patterns and CO₂ footprint, they may also begin paying attention to ancillary aspects like tyre efficiency, rolling resistance, and overall maintenance, areas that directly affect range and environmental impact.
If the trend gains traction and becomes standard across EV makers, tyre retailers and service providers might see growing demand for “eco-tyres” that offer lower rolling resistance, better wear-life and efficient performance. In a broader sense, integrating sustainability into customer engagement, not just manufacturing, can help shift the entire mobility ecosystem toward responsible usage, which could reshape expectations from tyres, services, and maintenance.
