Nexen Tire Expands Global Presence with New Shop Branding Drive
Nexen Tire has launched a new global shop branding initiative aimed at strengthening its retail presence and visual identity. The company has added more than 130 branded outlets worldwide in 2025, expanding its total number of branded shops to around 400 over the past four years.
This initiative focuses on giving retail partners a consistent look and feel that aligns with Nexen Tire’s global image. The company’s distinctive purple branding and clean visual identity now feature across multiple markets, improving customer recall and trust at the point of sale.
The Middle East has emerged as a key growth area for Nexen Tire. The company recently opened its first branded outlets in Bahrain and Kuwait, building on its strong base in Dubai. The region now accounts for Nexen Tire’s third-largest overseas sales share, making it a crucial market for the brand’s expansion strategy.
Beyond the Middle East, the tyre maker has extended its shop branding efforts to major cities across Europe, South America, Turkey, and Southeast Asia. Countries such as Germany, Italy, Brazil, Argentina, Malaysia, and Thailand have seen new branded outlets added this year.
Nexen Tire says the unified store design helps improve customer experience while offering flexibility for local adaptations. The strategy focuses on building stronger consumer connections and visibility as competition in the global tyre market continues to grow.
Editor’s View:
Nexen Tire’s global branding effort reflects a maturing phase in the tyre industry, one where identity and experience carry as much weight as performance. The shop itself becomes part of the brand message, serving as a visual anchor for recognition and loyalty.
For tyre manufacturers and dealers, this approach suggests a shift from selling tyres to selling trust. As markets grow more crowded, brands that invest in consistent in-store storytelling may hold the real advantage. Nexen Tire’s purple storefronts are more than decoration; they’re signals of a unified, global ambition.
