Tata Motors aims 45–50% share in India’s electric car market with two new EV launches planned for 2026
Tata Motors has set an ambitious target of capturing a 45–50 percent share of India’s electric car market as it gears up to expand its electric vehicle (EV) lineup and introduce new models in the coming year. The company plans to roll out two major EV launches in 2026, including an electric version of its popular Sierra SUV and its new Avinya premium EV range.
As part of a broader EV strategy backed by a ₹16,000–18,000 crore investment, Tata Motors is accelerating product development and strengthening its position in what is now one of the fastest-growing segments in India’s automotive sector. Beyond the launches next year, the company intends to unveil several more EV models through FY30, broadening its footprint across different segments. The Nx`ew Indian Express
The planned launches for 2026 reflect Tata’s focus on both mainstream and premium segments. The Sierra EV aims to capitalise on the strong brand equity of its conventional SUV, while the Avinya range represents Tata’s push into the higher end of the EV market, featuring advanced design and technology.
Tata’s EV ambitions also coincide with efforts to enhance charging infrastructure and buyer appeal, as competitive pressures from rivals like Mahindra & Mahindra, MG Motor, and others intensify. Market share statistics in recent months show fluctuations in Tata’s dominance, which industry analysts link to rising competition and segment growth across multiple brands.
By focusing on both product depth and diversified pricing, Tata Motors aims to regain and sustain a substantial portion of EV sales even as the overall market expands. Delivering these new EVs next year will be a crucial step in realising that goal.
Editor’s View
For the tyre industry, Tata Motors’ aggressive EV market share target brings both opportunity and challenge. Electric cars place different demands on tyres compared with combustion vehicles. Higher instant torque, heavier battery weights, and refined NVH (noise, vibration, and harshness) expectations mean that tyres need to deliver not just durability but also quiet operation and efficiency.
Tata’s planned EV launches for 2026 will broaden the range of vehicles on Indian roads, increasing demand for tyres that can handle electric-specific loading, offer low rolling resistance, and maintain safety at higher average speeds. Tyre makers who can align their products with these EV characteristics stand to gain as Tata and other OEMs accelerate electrification.
