Michelin Ignites Future of Mobility at “Michelin Beyond Performance” Asia Pacific Media Day 2025
Key Insights
- Michelin outlines its “All-Sustainable” strategy focused on People, Profit, and Planet.
- Transitioning from tyre manufacturing to integrated mobility and materials innovation.
- Strong emphasis on bio-sourced, recycled, and connected tyre technologies.
- Asia-Pacific seen as a critical testbed for sustainable and smart tyre adoption.
Full Story Summary
Michelin hosted its annual Asia-Pacific Media Day 2025 at its Nong Khae facility in Saraburi, Thailand, under the theme “Michelin Beyond Performance.” The event showcased the brand’s evolution from a conventional tyre manufacturer to a holistic mobility company blending sustainability, digital innovation, and materials science.
Executives reaffirmed Michelin’s All-Sustainable framework, balancing People, Profit, and Planet as the cornerstone of long-term strategy. The company detailed its investments in bio-sourced and recycled materials, data-driven performance systems, and lifecycle efficiency for next-generation tyres.
Michelin also emphasized rolling resistance, wear life, and environmental performance as core areas of advancement, with continued partnerships across logistics, OEMs, and manufacturing sectors to expand sustainable tyre adoption across Asia-Pacific.
For India and other key markets, the session signaled a shift: performance and sustainability must now go hand-in-hand. Tyre makers, suppliers, and OEMs will need to embrace traceable raw materials, connected tyre technologies, and data-led innovation to stay competitive in the mobility future Michelin envisions.
🏭 Tyre Times Take
Michelin’s “Beyond Performance” isn’t just branding, it’s a pivot blueprint for every major tyre player. The race ahead will be won by those who treat sustainability and smart systems as performance metrics, not CSR targets.
