Apollo Tyres unveils strategy to expand truck and bus tyre range and support fleets across Europe
Apollo Tyres has announced a new strategic plan to expand its truck and bus radial (TBR) tyre portfolio in Europe, aiming to offer a wider range of products and enhanced support for commercial fleets and transport operators. The move is built on a refreshed production and distribution framework designed to improve availability, product choice, and technical service for customers across major European markets. Newsroom Apollo Vredestein
Under the strategy, Apollo Tyres is shifting its TBR production operations from its plant in Hungary to its larger and more advanced factory in India. That facility already has the capacity and quality systems required to serve the European market and will help accelerate the expansion of the company’s TBR lineup.
By the end of 2026, the expanded range is expected to cover up to 80 percent of key truck and bus tyre sizes and formats needed by operators in the region, including drive tyres, trailer tyres, and options for heavy-duty applications. Apollo plans to introduce new products alongside established names such as EnduRace and EnduTrax, which are known for durability, fuel efficiency, and strong mileage performance.
To support this product push, Apollo Tyres is also strengthening its technical and field support teams in Europe. Two dedicated service units will provide on-site assistance, technical advice, and product optimisation support to fleets and dealers, helping improve service levels and customer experience.
The strategy further includes investment in Apollo’s European research and development hub in the Netherlands, enhancing tyre benchmarking, design, and prototype testing tailored to regional needs. Apollo Tyres hopes these enhancements will help it compete more effectively with established commercial tyre brands in Europe’s demanding transport sector.
Industry observers view this move as a sign of how global tyre makers are adapting to shifting demand patterns. By combining advanced manufacturing capability in India with dedicated European engineering and service support, Apollo Tyres aims to deliver a compelling mix of performance, availability, and service for truck and bus operators across the continent.
Editor’s View
Apollo Tyres’ latest plan to expand its truck and bus tyre range in Europe is a clear strategic response to a competitive and mature commercial vehicle market. For fleets and logistics operators, tyre choice and support services are critical cost levers, so broader product availability and stronger technical backing can be differentiators in total cost of ownership.
By aligning production and engineering efforts between India and Europe, Apollo Tyres is deploying a hybrid model that balances volume capability with regional expertise. This could help improve delivery lead times, product relevance, and dealer confidence. The strategy also reinforces how global tyre companies must evolve: local product engineering, customer support networks, and a diverse portfolio are as important as manufacturing scale.
For the tyre sector, the development serves as a reminder that commercial tyres are increasingly specialised. Operators want tyres that deliver durability, fuel efficiency, and predictable whole-life costs. As competition intensifies, manufacturers that can blend innovation with service and supply continuity will be better positioned to win market share.
