Bridgestone rolls out Potenza Sport EVO with ENLITEN tech for ultra-high performance
Bridgestone has launched a new ultra-high-performance tyre: the Potenza Sport EVO with ENLITEN Technology. Bridgestone EMEA Newsroom
Building on the award-winning Potenza Sport, this upgraded version offers better sports performance, tighter high-speed stability, and improved control during cornering.
In wet conditions, the EVO achieves an EU label A grade for grip and delivers a braking distance that is 5% shorter than its predecessor. Even in dry conditions, it manages a 2% improvement in braking distance.
Longevity is also part of the upgrade. Bridgestone claims the Potenza Sport EVO offers 15% more mileage than the older model, which translates to roughly 6,000 km extra, based on internal testing. Efficiency has been improved as well: the new tyre reduces rolling resistance by up to 6%, which helps with fuel economy and extends EV driving range.
The performance boost comes from a stiff, high-stability compound, a hybrid-reinforced carcass, and a sporty asymmetric profile. Wet grip is enhanced by a specially engineered tread design and optimized polymer-filler interaction that improves abrasion resistance.
Produced in Europe, the Potenza Sport EVO will be available in a wide size range: 139 sizes across 17″ to 23″, covering 92% of the sport-tyre market. The rollout begins in January 2026 with 92 sizes, and the rest will follow in 2027.
Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA, said that the EVO continues the legacy of the Potenza family, which is already popular with supercar makers like Lamborghini, Maserati, and Porsche.
Editor’s View
Bridgestone’s new Potenza Sport EVO is more than just a refresh; it’s a clear signal that performance tyres are evolving for the future. With ENLITEN Technology, Bridgestone is not only boosting high-speed dynamics but also pushing sustainability and EV readiness.
For drivers of high-powered cars, whether traditional or electric, this tyre promises greater control without sacrificing efficiency. The drop in rolling resistance makes it especially compelling for EV owners, where every watt counts. Longer mileage adds another layer of value, reducing the total cost of ownership for sporty vehicles.
From a tyre-industry perspective, this launch underscores a broader trend: premium tyre makers are now optimizing products not just for speed, but for energy efficiency and longevity. As electric performance cars proliferate, demand for such dual-purpose performance tyres will likely see a meaningful rise.
