TVS Motor Distributes 100 Helmets to School Children in Shimla
TVS Motor Company, a leading manufacturer of two- and three-wheelers, undertook a road safety initiative in Shimla, Himachal Pradesh. As part of its ‘Protect Little Riders’ campaign under the #TVSRide4Safety banner, the company distributed 100 children’s helmets to students at Delhi Public School (DPS), Shimla.
The event was attended by notable figures including Arjit Singh Thakur (IPS), Superintendent of Police of the Himachal Pradesh State Disaster Response Force, and Anil Walia, an education sector representative, along with senior TVS Motor executives such as Vimal Sumbly (Head of Business – Premium) and R. Babu (Senior Vice President – R&D). Their presence underscored the company’s commitment to safety awareness and community engagement.
The core objective of the initiative is to instill habits of road safety, helmet usage, and responsible riding in young students. By educating children early about protective gear and safe behaviour, TVS Motor hopes to nurture a generation of more conscious riders. The Shimla activity marks another step in the broader campaign launched in 2024, which also includes interactive experiences such as a Road Safety Experience Zone in collaboration with KidZania.
Editor’s View
From the tyre and mobility industry standpoint, TVS Motor’s helmet-distribution drive highlights the growing importance of safety beyond product engineering. While our focus often lies on tyre compounds, traction, and durability, the context in which tyres operate, particularly for two-wheelers, depends heavily on rider behaviour and protective gear.
In Indian and broader Asian markets where two-wheelers dominate, initiatives like these complement product performance with human-factor commitment. Tyre makers and mobility suppliers should view road-safety campaigns not just as CSR but as strategic reinforcement of the ecosystem that supports tyre utilisation, longevity, and brand trust.
