Bridgestone has launched a new ultra-high-performance tyre: the Potenza Sport EVO with ENLITEN Technology. Bridgestone EMEA Newsroom Building on the award-winning Potenza Sport, this upgraded version offers better sports performance, tighter high-speed stability, and improved control during cornering. In wet conditions, the EVO achieves an EU label A grade for grip and delivers a braking…
Bridgestone Corporation has announced that Yasuhiro Morita will succeed Shuichi Ishibashi as the company’s Global CEO, effective January 1, 2026. Morita, 52, has been with Bridgestone since 1996 and brings extensive experience in the tyre industry, particularly in Europe and Asia. He has held various leadership roles, including Managing Director in Thailand and China, CEO…
Bridgestone has unveiled the RACING BATTLAX V03, a high-performance, track-only slick tyre aimed at both professional and amateur riders. Scheduled to launch in Europe and North America in 2026, the V03 builds on lessons from top-level racing, including the FIM Endurance World Championship, delivering improved grip and lap-time performance. The tyre features completely redesigned profiles…
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