Kumho Tire’s WinterCraft WP52+ Scores “Exemplary” Rating in German Test
The Kumho Tire WinterCraft WP52+ has achieved a major win for the Korean tyre maker, securing third place and earning an “Exemplary” rating in a recent assessment by German automotive magazine Auto Bild. Korea Herald
The test highlighted the tyre’s strong performance in winter conditions, noting its braking, handling, and traction on snow achieved high marks compared to peer products. The review underscores Kumho’s technical capability in the competitive European winter-tyre segment.
For Kumho Tire, this recognition adds to its international brand standing and provides a strong marketing platform for winter tyre campaigns in Europe and beyond. Strategic emphasis appears to be on leveraging test results to differentiate in a segment where safety and seasonal performance matter deeply.
Editor’s View
For the tyre industry, the success of the WinterCraft WP52+ is a potent reminder that seasonal performance evaluations still shape brand credibility and buyer decisions. Winter tyres may represent a niche in tropical markets, but as global fleets and export-oriented tyre makers engage with European demand, such accolades matter. In India and other Asia-Pacific markets, where winter-tyre use is limited, manufacturers might consider how seasonal technology leadership can inform premium product development or export strategy.
