Ather Energy Nepal Unveils Rizta in Festive Terracotta Red Variant
Ather Energy has launched a special Terracotta Red edition of its Rizta electric scooter in Nepal, celebrating the festive season. The new colour variant adds a bold and premium touch to the scooter’s existing lineup. The Rizta, known for its modern design, spacious seat, and smooth performance, has been gaining popularity among urban riders looking for reliable electric mobility options.
Ather’s entry into Nepal’s market represents its growing international focus, with Nepal becoming a key South Asian hub for EV adoption. The festive season launch aims to attract young buyers and families alike, aligning with the country’s rising interest in sustainable two-wheelers.
Tyre Times’ View:
Ather’s festive move in Nepal shows how design and timing can influence EV adoption in emerging markets. The Rizta’s localised launch in a vibrant colour is not just about aesthetics, it reflects how brands are tuning into regional sentiment to build emotional connections with riders.
