Hankook Tyre Strengthens Lifestyle Branding with Sneakers and Outdoor Gear
Hankook Tire is expanding its brand presence beyond tyres by collaborating on lifestyle products, including sneakers, camping chairs, and art-gaming projects. The company’s latest move reflects its ambition to engage younger audiences and elevate the tyre brand into broader lifestyle territory. Chosunbiz The Korean tyre maker has partnered with fashion labels, outdoor brands, and gaming…